Dentamed is the Czech market leader in comprehensive products for dentists. Data reporting makes it easier for Dentamed to fulfil its mission of helping dentists be more successful while growing its own business. The company uses reporting, for example, to motivate its sales representatives and to tailor its offer of products and services to customer segments. Luděk Rudovský, the director of Dentamed, told us how the cooperation with Reporting.cz began.
I see the biggest challenge in the amount of data we will have to sort and analyse in the future. We already have so much of it that it is often difficult to connect and visualise it effectively. Another challenge for the future is to rely on the human factor as little as possible. If the system could think on its own without human intervention, we would be more efficient and make our employees' work easier.
The art of reporting lies in extracting the important information from a huge, confusing pile of data, connecting the dots and presenting everything in a visualisation that is clear at first glance. Decisions can then be made not only by top management but also by sales representatives, who get the information they need in the field in just a few clicks, intuitively, on a tablet or phone. This gives them much deeper, data-driven insight that they would otherwise not be able to reach.
Sales representatives – and with them the whole company – can grow when they know where to go: for example, what they can offer a client compared with another client buying similar products, or compared with a colleague who is more successful in a certain area. This creates a natural, data-driven motivation to grow that a sales representative would never have found alone. Thanks to its visualisations and easy accessibility, Reporting.cz is an indispensable help.
Since 1990, Dentamed has focused on supplying dental products to dental practices – from a request for a specific device to the complete equipment of dental clinics, practices and laboratories. Dentamed prides itself on a personal approach and fair dealing. Its aim is to keep pace with current market developments and help shape high standards in dentistry.
Dentamed supplies dentists on the Czech market with everything they need – from materials, instruments and services to education. Ours is a classic, happy story: the company was founded by Dr Smažík, then a dentistry student, and over time it grew into today's market leader, which is part of the multinational Lifco group.
The motivation was simple and still applies today: we have an internal system that we have been developing for 30 years, and the whole company works in it. It is stable, functional and our employees are happy with it. However, it did not leave room for further development. So we were looking for a solution that would give us simple online overviews we could access at any time – including on the tablets and phones our sales representatives use in the field.
We had, and still have, a shared approach: understanding what we need and what will bring us the greatest effect in the shortest possible time. We also value direct communication with the people who are fundamentally involved in the resulting solution.
The current system is already one of several generations that Reporting has helped us with. I recently looked back through the history and found so many versions that only then did I realise how the system had gradually evolved and expanded – mainly because we found that we needed more and more overviews tailored to specific roles at Dentamed.
At the beginning, we had to deal with the fact that we have a huge number of customers, each of them specific. We needed to visualise the performance of every single customer so that, for example, a sales representative could look at the data before a meeting and see what the customer is doing, what they need or might need.
We wanted to motivate our sales representatives to work more efficiently. But we couldn't do that without giving them the tools to help them. With Reporting.cz, we have built an environment that directly develops their potential.
We have already talked about two basic ones – the sales representative's approach to individual customers and their motivation. The third key area of our cooperation is the recent connection of Reporting with our e-commerce. Thanks to this, we can link data from different systems and put it into the right context.
Implementation is gradual and fast at the same time. We have set up our cooperation so that we define exactly what we need. The Reporting team then suggests improvements based on their experience, and the final solution is ready practically straight away.
I see the biggest challenge in the amount of data we will have to sort and analyse in the future. We already have so much of it that it is often difficult to connect and visualise it effectively. Another challenge for the future is to rely on the human factor as little as possible. If the system could think on its own without human intervention, we would be more efficient and make our employees' work easier.
I still see a great opportunity in it. We have made a huge leap over the last five years. On the other hand, I hope that the time when all shops will be online and people will no longer be needed at all is still some way off. I value being able to go for a coffee with a customer and chat about what is bothering them or what they need. I enjoy events like our recent open day, when around 160 customers came to see us. In short, I believe personal contact is needed and will not disappear.
I have always worked with data, and I have always believed that without information and data, you cannot be efficient and successful. Precisely visualised data in various overviews, based on knowledge of our environment, is key for us. That is what Reporting.cz offers us, and it also means that our investment has paid for itself many times over.
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REPORTING.cz, s.r.o.
Budova Myslbek
Ovocný trh 1096/8
Praha 1, 110 00
IČ: 24248991
DIČ: CZ24248991
Společnost je zapsaná v obchodním rejstříku vedeném Městským soudem v Praze oddíl C, vložka 197204.
Ochrana osobních údajů (GDPR)
REPORTING.cz, s.r.o.
Budova Myslbek
Ovocný trh 1096/8
Praha 1, 110 00
IČ: 24248991
DIČ: CZ24248991
The company is incorporated in the Commercial Register administered by the Municipal Court in Prague, Section C, File 197204.
Data Protection (GDPR)
